The only way to protect our kids today is to empower them


Because media today is inescapable, a fundamental change is needed in our approach to “protecting” our children. No parent—no matter how conscientious and protective they may be—can prevent their child from being affected by the media in some way. There is too much information, and too many ways to access it. This may seem depressing, until we change our view of what it means to “protect” our kids.

Until now, protecting our kids has meant shielding them from media content—using Internet filters, blocking certain TV shows, checking their search history, and the like. These things are not bad. In fact, for younger kids I think they are good and necessary. But as children grow, protecting them in this way may be about as effective as trying to stop Niagara Falls.

So, what am I suggesting we do as parents then? Give up since our kids will be exposed to media messages regardless of what we do? No. No way. Never. What I am proposing is that “protecting” our kids is not enough anymore. No, I’m suggesting we put this conventional wisdom on its head. Instead, we can protect our kids by empowering them. To empower is to protect. Not the other way around. Protecting our kids is good, but empowering our kids is great. Until we come to terms with the fact that we can’t always be there for our kids, shielding their eyes and changing the channel, I think we’re doing our kids a disservice.

Look, our kids are going to see things that make us want to throw up. There is no protection we as parents can provide that will keep that from happening. But, we can empower our kids with the tools to deal with those messages when they come. And empowering them starts with talking to them about media content. Having tough conversations. Explaining media effects. If I sound like a broken record, it’s because I repeat myself over and over again on purpose. If we really, truly want to empower our kids in this way, though, we need to understand what media effects are in the first place. And that’s the whole point of this blog–to increase the media literacy of parents so that we are equipped to give our children the tools they need. So that we are ourselves empowered, so that we in turn can empower them. If you agree, invite a friend to follow this blog or the accompanying Facebook page so we can together empower this generation of children. How do you empower your kids to deal with media?


  1. I agree with you, empowering our children and preparing them or giving them the tools to understand the things they see or read are important to their development. I have always argued that media especially social media strips us of our social and emotional development, it takes away empathy and creates extreme stereotypes. Everyone hides behind the computer, where are the true images of society. I don’t shield my children, but like you said I educate them and help them to understand the things they see and read.


  2. The problem I have with “empowering” kids with “media literacy” is that first of all, it is far from turning “conventional wisdom on its head”. Media literacy is conventional wisdom and has been for decades. And the result? Kids are spending enormous amounts of time watching TV and to a lesser degree plugged into social media and playing video games, and because if it becoming more depressed, more unhealthy, and less empathetic.

    Media Literacy is great for the giant corporations that are making billions out of getting kids and adults addicted to their media. Here’s an excellent take down of how corporations use media literacy to skirt any regulations:

    The AAP has the right idea, parents need to put limits on how much their kids spend consuming media, and teaching them the importance of being on a media diet and most importantly how to enjoy life without large amounts of media.

    I’m not against media literacy per se, but too often “media literacy” is being used to argue that as long as parents are talking to their child about media and/or consuming media a long with them, that that is the important thing, putting limits not so much. And certainly that any limits on corporation it not needed because “media literacy”.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s